The industry boundary has been widened again, and Huawei analysis version 6.2.0 has hit hard

Following the game and segment industries （ The card 、MMO）、 education （ Career and adult ） Since the launch of the analysis report, it has attracted extensive attention , Huawei analysis service 6.2.0 This version widens the industry boundary again , Shopping with the mall 、 Renting and buying 、 The report of the three major industries of car maintenance is strong , It can effectively empower the road of data-driven operation in various industries .

This time 6.2.0 The highlights of version update mainly include ：

• New shopping mall 、 Renting and buying 、 Report on three major industries of car maintenance , And provide supporting embedded point formwork , One stop solution for data reporting and analysis .

• The audience supports synchronization to Huawei application marketing activity management , User touch is more accurate .

• Event attribution analysis supports the attribution of parameters within the event , Accurately restore the contribution distribution of each event parameter to the target transformation event .

• Intelligent data access adds cloud side access capabilities , Support on-demand import of custom user attributes , More diversified user analysis .

• Attribute distribution cards are added to the payment analysis and purchase volume analysis reports , From the channel 、 Multi dimensional understanding and evaluation of user quality from the perspective of application version .

One 、 Three new industry reports , Continue to empower the digital transformation of the industry

This Huawei analysis 6.2.0 New version of mall shopping 、 Renting and buying 、 Exclusive burying point system and analysis report of the three major car maintenance industries . stay “ Intelligent data access ” Select the industry embedded point template under the menu and complete the embedded point , You can view the analysis report .

* Schematic diagram of intelligent data access menu

Mall shopping analysis report ： From payment analysis 、 User analysis 、 Commodity sales analysis 、 Several aspects of commodity category analysis , Help you fully understand users' purchase behavior and category preferences , Provide data support for more reasonable formulation of marketing activity plan .

* The picture data is virtual

Rent and buy analysis report ： Focus on customers 、 Key data indicators such as housing availability , From user analysis 、 The two dimensions of housing data help the platform continuously optimize and arrange housing information , Improve order forming efficiency .

* The picture data is virtual

Car maintenance analysis report ： From vehicle service 、 Car purchase and sales analysis 、 Community and after-sales , Help car companies master the overall overview of sales and after-sales follow-up of current popular models . Focus on users' digital experience needs , It is possible to tap more value-added services for car enterprises .

* The picture data is virtual

Two 、 Audience segments can be used for Huawei application market activity management （ Online only in China ） In response to the demand for refined operation of activity management , Various subdivided audience groups generated through Huawei analysis services , Synchronization to Huawei application campaign management is supported .

for example , For the user maintenance activities provided by Huawei application market , Through audience analysis , Select high-risk churn users based on their recent login frequency , Synchronize the group to event management , When configuring the application market recall campaign, the operator directly circle , That is, it can realize the fine operation of the target population .

3、 ... and 、 Event attribution supports parameter level , Accurately restore the contribution distribution of each parameter factor

In the analysis of attribution , In addition to considering the contribution of different events to the target transformation events , Different parameters of the same event often have different transformation contributions .6.2.0 In this version, we optimized the event attribution analysis , Support parameters under events , The contribution distribution of each event parameter to the target transformation event can be clearly and accurately restored , Help you continuously optimize your operational strategy 、 Ascension transformation .

* Attribution analysis

Four 、 Intelligent data access can import custom user attributes as needed , The analysis dimensions are more diversified. With the deepening of refined operation , The rich dimension of user attributes will determine the segmentation of the audience . The cloud side access capability of intelligent data access can import your custom user attributes into Huawei analysis service through the interface . When viewing the analysis report , The imported custom user attributes can also be used as filter criteria , Further conduct deeper downhole analysis .

* Cloud side access diagram

5、 ... and 、 Attribute distribution cards are added to the payment analysis and purchase volume analysis reports , Multidimensional understanding and evaluation of user quality .

In this version, we have optimized the fee analysis and purchase volume user analysis , Add a user attribute distribution card . You can present... Through intuitive visual cards , Overall assessment and understanding 、 channel 、 There are differences in the conversion of buying volume and user payment under different attributes such as media , Reasonably optimize the resource allocation structure , Improve operational efficiency .

* Schematic diagram of purchase quantity user attribute distribution card

The above is the Huawei analysis service 6.2.0 The main highlights of the version update , For more updates , Please refer to the official website documentation guide .

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