current position:Home>The industry boundary has been widened again, and Huawei analysis version 6.2.0 has hit hard

The industry boundary has been widened again, and Huawei analysis version 6.2.0 has hit hard

2022-01-28 15:07:16 Huawei hmscore

Following the game and segment industries ( The card 、MMO)、 education ( Career and adult ) Since the launch of the analysis report, it has attracted extensive attention , Huawei analysis service 6.2.0 This version widens the industry boundary again , Shopping with the mall 、 Renting and buying 、 The report of the three major industries of car maintenance is strong , It can effectively empower the road of data-driven operation in various industries .

This time 6.2.0 The highlights of version update mainly include :

  • New shopping mall 、 Renting and buying 、 Report on three major industries of car maintenance , And provide supporting embedded point formwork , One stop solution for data reporting and analysis .

  • The audience supports synchronization to Huawei application marketing activity management , User touch is more accurate .

  • Event attribution analysis supports the attribution of parameters within the event , Accurately restore the contribution distribution of each event parameter to the target transformation event .

  • Intelligent data access adds cloud side access capabilities , Support on-demand import of custom user attributes , More diversified user analysis .

  • Attribute distribution cards are added to the payment analysis and purchase volume analysis reports , From the channel 、 Multi dimensional understanding and evaluation of user quality from the perspective of application version .

One 、 Three new industry reports , Continue to empower the digital transformation of the industry

This Huawei analysis 6.2.0 New version of mall shopping 、 Renting and buying 、 Exclusive burying point system and analysis report of the three major car maintenance industries . stay “ Intelligent data access ” Select the industry embedded point template under the menu and complete the embedded point , You can view the analysis report .

* Schematic diagram of intelligent data access menu

Mall shopping analysis report : From payment analysis 、 User analysis 、 Commodity sales analysis 、 Several aspects of commodity category analysis , Help you fully understand users' purchase behavior and category preferences , Provide data support for more reasonable formulation of marketing activity plan .

* The picture data is virtual

Rent and buy analysis report : Focus on customers 、 Key data indicators such as housing availability , From user analysis 、 The two dimensions of housing data help the platform continuously optimize and arrange housing information , Improve order forming efficiency .

* The picture data is virtual

Car maintenance analysis report : From vehicle service 、 Car purchase and sales analysis 、 Community and after-sales , Help car companies master the overall overview of sales and after-sales follow-up of current popular models . Focus on users' digital experience needs , It is possible to tap more value-added services for car enterprises .

* The picture data is virtual

Two 、 Audience segments can be used for Huawei application market activity management ( Online only in China ) In response to the demand for refined operation of activity management , Various subdivided audience groups generated through Huawei analysis services , Synchronization to Huawei application campaign management is supported .

for example , For the user maintenance activities provided by Huawei application market , Through audience analysis , Select high-risk churn users based on their recent login frequency , Synchronize the group to event management , When configuring the application market recall campaign, the operator directly circle , That is, it can realize the fine operation of the target population .

3、 ... and 、 Event attribution supports parameter level , Accurately restore the contribution distribution of each parameter factor

In the analysis of attribution , In addition to considering the contribution of different events to the target transformation events , Different parameters of the same event often have different transformation contributions .6.2.0 In this version, we optimized the event attribution analysis , Support parameters under events , The contribution distribution of each event parameter to the target transformation event can be clearly and accurately restored , Help you continuously optimize your operational strategy 、 Ascension transformation .

* Attribution analysis

Four 、 Intelligent data access can import custom user attributes as needed , The analysis dimensions are more diversified. With the deepening of refined operation , The rich dimension of user attributes will determine the segmentation of the audience . The cloud side access capability of intelligent data access can import your custom user attributes into Huawei analysis service through the interface . When viewing the analysis report , The imported custom user attributes can also be used as filter criteria , Further conduct deeper downhole analysis .

* Cloud side access diagram

5、 ... and 、 Attribute distribution cards are added to the payment analysis and purchase volume analysis reports , Multidimensional understanding and evaluation of user quality .

In this version, we have optimized the fee analysis and purchase volume user analysis , Add a user attribute distribution card . You can present... Through intuitive visual cards , Overall assessment and understanding 、 channel 、 There are differences in the conversion of buying volume and user payment under different attributes such as media , Reasonably optimize the resource allocation structure , Improve operational efficiency .

* Schematic diagram of purchase quantity user attribute distribution card

The above is the Huawei analysis service 6.2.0 The main highlights of the version update , For more updates , Please refer to the official website documentation guide .

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